The Story Behind Restore-eez

After 25 Years Refinishing Floors, I Was Tired of Watching Homeowners Get Ripped Off

My name is Jeff White. For over 25 years, I walked into homes across Northwest Indiana with a crew, heavy equipment, and a clipboard full of line items that made homeowners wince. Floor refinishing. $3,000. $5,000. Sometimes $8,000 for a whole house.

And every time I left a job, the same thought followed me home: there has to be a better way for these people.

"I watched families skip vacations, delay renovations, and just live with ugly floors because they couldn't afford to fix them. That always bothered me."

So I started looking at what was actually available at the hardware store. Polishes, waxes, sprays. I tested everything. And here's what I found:

• Wax-based polishes with barely any solid content — they'd cloud over within weeks

• Products that required expensive buffer machines, most people don't own

• Formulas that peeled and chipped and left a worse mess than before

• Harsh fumes that meant opening every window in the house

  
  

In 2017, I sat down at the kitchen table with my wife Shari and our son Ryan and decided to build the product I'd always wished existed. A polyurethane-based floor finish — the same chemistry we use professionally — but in a self-leveling formula any homeowner could apply in an afternoon without training or equipment.

Two years of formulating and testing later, Restore-eez was born.

Pro-Grade Results. DIY Price.

Restore-eez has 2× the solid content of our closest competitor - which means a deeper shine, stronger protection against scratches, and a finish that lasts 1–3 years instead of a few months.

It bonds to your floor's surface, fills micro-scratches, and lays down a crystal-clear polyurethane finish. Restore your entire home in a single afternoon.

Every Type of Floor Restore-eez Can Make Look Amazing:

• Hardwood

• Laminate

• Luxury Vinyl Plank (LVP)

• Engineered Hardwood

• Pre-Finished Hardwood

• Terracotta

• Slate

• Terrazzo

• Cork